Saylor URL: http://www.saylor.org/books Saylor.org
Figure 12.1 Template for a Social Media News Release
Source: http://www.shiftcomm.com/downloads/smr_v1.5.pdf.
Pitching to bloggers can be a sensitive task, and there are some guidelines outlined in this chapter, but PR
firms such as Edelman and Shift Communications have created templates for a social media press release
(SMPR) designed to communicate facts more clearly and concisely and to use the tools provided
by social media.