Saylor URL: http://www.saylor.org/books Saylor.org
- Although many journalists are bloggers, bloggers are not all journalists.
- Relationship-building is the best way to pitch to a blogger.
EXERCISES
- Consider the beauty PR industry. What effect do you think journalists have on gift giving versus bloggers?
What affect do you think this has or can have on the industry? - What do you think could happen if an online press room doesn’t have all the information listed in this
section? - How do you think social media have changed the role of a public relations professional?
[1] Jakob Nielsen, “PR on Web Sites: Increasing Usability,” Jakob Nielsen’s Alertbox, March 10,
2003, http://www.useit.com/alertbox/pr-2nd-study.html (accessed May 28, 2008).
[2] Kayleen Schaefer, “Beauty Blogs Come of Age: Swag, Please!” New York Times, January 31,
2008, http://www.nytimes.com/2008/01/31/fashion/31SKIN.html?ei=5088&en=
9e67baddbc42c4a5&ex=1359435600&partner=rssnyt&emc=rss&pagewanted=all(accessed May 28, 2008).