Saylor URL: http://www.saylor.org/books Saylor.org
Figure 3.3 Some of the Most Common Banners, Shown in Proportion
A banner advertisement is a graphic image or animation displayed on a Web site for advertising purposes.
Static banners aregraphics interchange format (GIF) orJoint Photographic Experts Group (JPEG) images,
but banners can also employ rich media such as Flash, video, JavaScript, and other interactive
technologies. Interactive technology allows the viewer to interact and transact within the banner. Banners
are not limited to the space that they occupy; some banners expand on mouseover or when clicked on.
When online, advertisements can be interactive. How do you think this can be used to increase the
effectiveness of advertising?