Saylor URL: http://www.saylor.org/books Saylor.org
- Advertisers have many options when it comes to how to show their messages.
- More and more options appear as technology develops.
EXERCISE
- Explain why intrusive ads may be a good choice for an advertiser. Think of a situation where a user may
see an intrusive ad and have a bad experience with it. Do you think that could change a user’s opinion of
that brand? If so, how?