eMarketing: The Essential Guide to Online Marketing

Saylor URL: http://www.saylor.org/books Saylor.org

15.6 References

Jason Burby, Angie Brown, and the WAA Standards Committee, “Web Analytics Definitions—

Version 4.0,” Web Analytics Association, August 16,

2007,http://www.webanalyticsassociation.org/resource/resmgr/PDF_standards/WebAnalyticsDefi

nitionsVol1.pdf (accessed March 3, 2008).

Robert Gorell, “Firefox 3: How to Convert Seven Million Visitors in a Day,” GrokDotCom, June 18,

2008,http://www.grokdotcom.com/2008/06/18/mozilla-firefox-3-download(accessed March 3,

2008).

“Help Yourself to a KPI!” GrokDotCom, June 1,

2004,http://www.grokdotcom.com/topics/helpyourselftoakpi.htm (accessed March 3, 2008).

Avinash Kaushik, “Are You Into Internal Site Search Analysis? You Should Be,” Occam’s Razor, June

26, 2006,http://www.kaushik.net/avinash/2006/06/are-you-into-internal-site-search-analysis-you

-should-be.html (accessed March 3, 2008).

Avinash Kaushik, “Kick Butt with Internal Site Search Analytics,” Occam’s Razor, October 20,

2007, http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search -

analytics.html (accessed March 3, 2008).

Avinash Kaushik, “Trinity: A Mindset and Strategic Approach,” Occam’s Razor, August 10,

2006, http://www.kaushik.net/avinash/2006/08/trinity-a-mindset-strategic-

approach.html (accessed March 3, 2008).