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Figure 16.1 Features of a Mobile Phone
How to Reach Your Audience
Just as the Web is used in a myriad of ways as a marketing, advertising, and distribution channel, so is the
mobile phone. There are a number of technologies available to reach a mobile audience. Some of the most
prevalent are detailed further.
Mobile phones started as literally phones that are mobile (thank you again, Captain Obvious). Before we
look at mobile phones as devices used to access the World Wide Web, to take photographs, or to make
payments, we need to address their primary function: communication. The primary use of a mobile phone
is to enable communication, either through voice calls or through messages. Messaging services on a
mobile phone use either short message service (SMS) to send text messages