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ormultimedia message service (MMS) to send graphics, audio, photos, and video as well as text. Messages
can, of course, also be sent via e-mail depending on the phone’s features.
Note
Do u find it tricky to transl8 txt msgs? http://www.transl8it.com translates from text speak into everyday
English and back again.
KEY TAKEAWAYS
- There are three categories of mobile phones: basic phones, feature phones, and smartphones.
- Smartphones are equipped with a QWERTY keypad.
- The mobile phone is primarily a communication device that uses voice, SMS, or MMS.
EXERCISES
- Consider the three categories of mobile phone. Envision the advertising opportunities available on each.
- What types of mobile phones have you ever used? Have you been marketed to before on these phone(s)?
If so, how?