Saylor URL: http://www.saylor.org/books Saylor.org
EXERCISES
- Can you think of an example of when a marketer may want to use USSD (unstructured supplementary
services data) versus SMS (short message service) or MMS (multimedia message service)? - Think of an example of when it would be better to use MMS over SMS for a brand. Give an example of
when it would be a good idea to use SMS over MMS.