Saylor URL: http://www.saylor.org/books Saylor.org
- Why do you think that visits from mobile phones are different from other Web visits? How can this be
used in marketing strategy? - Mobile marketing is a growing area of eMarketing. Can you list major brands that promote their mobile
offerings? How do they promote their offerings? - Can you think of a situation where 2D (two-dimensional) bar codes can be appropriate for an advertiser?
- Think of an example of how to include augmented reality (AR) into a brand’s eMarketing efforts. Be
creative.
[1] Ronald T. Azuma, “A Survey of Augmented Reality,” Presence: Teleoperators and Virtual Environments 6, no. 4
(August 1997): 355–85,http://www.cs.unc.edu/~azuma/ARpresence.pdf (accessed June 20, 2010).
[2] “History of Mobile Augmented Reality,” Institute for Computer Graphics and
Vision,https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR (accessed June 20, 2010).
[3] “Mobile Augmented Reality Builds Deep Consumer Engagement,” MobiAD News, November 12,
2009, http://www.mobiadnews.com/?p=4204 (accessed June 20, 2010).