eMarketing: The Essential Guide to Online Marketing
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Saylor URL: http://www.saylor.org/books Saylor.org
Ivan Komarov, “Economic Crisis and USSD: Time to be Reasonable!” Eyeline Communications,
2008).
Ignacio Mas and Kabir Kumar, “Banking on Mobiles: Why, How, for Whom?”CGAP Focus Note 48
Alan Moore, “Mobile as the 7th Mass Media: An Evolving Story,” white paper, SMLXL, May
June 24, 2010).
“MXit Users Exceed 14 Million,” IT News Africa, July 14,
“Understanding Mobile Marketing: Technology and Reach,” Mobile Marketing Association, May
2010).