eMarketing: The Essential Guide to Online Marketing

(sharon) #1

Saylor URL: http://www.saylor.org/books Saylor.org


Ivan Komarov, “Economic Crisis and USSD: Time to be Reasonable!” Eyeline Communications,

November 20, 2008,http://www.eyeline.mobi/blog/category/ussd/Eyeline (accessed November 14,

2008).

Ignacio Mas and Kabir Kumar, “Banking on Mobiles: Why, How, for Whom?”CGAP Focus Note 48

(June 2008),http://www.cgap.org/p/site/c/template.rc/1.9.4400 (accessed June 24, 2010).

Alan Moore, “Mobile as the 7th Mass Media: An Evolving Story,” white paper, SMLXL, May

2007, http://smlxtralarge.com/wp-content/uploads/2008/03/smlxl-m7mm-copy.pdf (accessed

June 24, 2010).

“MXit Users Exceed 14 Million,” IT News Africa, July 14,

2009,http://www.itnewsafrica.com/?p=2881 (accessed December 11, 2009).

“Understanding Mobile Marketing: Technology and Reach,” Mobile Marketing Association, May

2007,http://www.mmaglobal.com/uploads/MMAMobileMarketing102.pdf (accessed June 24,

2010).
Free download pdf