eMarketing: The Essential Guide to Online Marketing

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[1] Nicole Lewis, “Marrying CRM to a New Definition of Loyalty,” InsideCRM, October 23,
2008, http://www.insidecrm.com/features/new-definition-loyalty-102308 (accessed June 24, 2010).
[2] Meg Marco, “Zappos Sends You Flowers,” The Consumerist, October 16,
2007,http://consumerist.com/consumer/above-and-beyond/zappos-sends-you-flowers-311369.php (accessed
November 17, 2008).

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