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- Think of examples of business categories that would be appropriate for the eMarketing channels listed in
this section (e-mail, mobile, call centers, and IM and chat rooms). Identify some of the brands in these
categories. Try to identify actual examples of how these brands use these e-CRM channels. - Taking into account what you know about CRM, do you think that it is worth it for most companies to
invest in VRM? What types of businesses do you think would benefit from a VRM program? Why?