Saylor URL: http://www.saylor.org/books Saylor.org
Closed-Ended Types
Closed-ended questions give respondents specific responses to choose from (i.e., they are multiple choice,
with one answer or multiple answers). This results in quantitative data. Take the following examples:
Do you use the eMarketing textbook Web site? Choose one that applies.—Yes—NoWhat features of the eMarketing textbook Web site do you use? Check all that apply.—Blog—Case studies—Free downloads—Additional resourcesRanked or Ordinal Questions
These questions ask respondents to rank items in order of preference or relevance. Respondents are given
a numeric scale to indicate order. This results in quantitative data. Take the following example:
Rate the features of the eMarketing textbook Web site, where 1 is the most useful and 4 is the least
useful.—Blog—Case studies—Free downloads—Additional resources