Saylor URL: http://www.saylor.org/books Saylor.org
Figure 18.7
Figure 18.8
How to Get Responses: Incentives and Assurances
As the researcher, you know what’s in it for you in sending out a survey: you will receive valuable data that
will aid in making business decisions. But what is in it for the respondents?
According to SurveyMonkey, the ways in which the surveys are administered play a role in response rates
for surveys, and these can be relative:
- Mail. 50 percent adequate, 60 to 70 percent good to very good.
- Phone. 80 percent good.
- E-mail. 40 percent average, 50 to 60 percent good to very good.
- Online. 30 percent average.
- Classroom pager. More than 50 percent good.