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- Face to face. 80 to 85 percent good. [1]
Response rates can be improved by offering respondents an incentive for completing the survey, such as a
chance at winning a grand prize, a lower priced incentive for every respondent, or even the knowledge
that they are improving a product or service that they care about.
There is a train of thought that paying incentives is not always a good thing. Among less affluent or
educated respondents it may predispose them to feel that they need to give so-called good or correct
answers that may bias your results. Alternatively you may attract respondents who are in it just for the
reward. One approach could be to run the survey with no incentive with the option to offer one if
responses are limited.
Figure 18.9
An incentive is offered for completing a survey.
Designing the survey so as to assure respondents of the time commitment, and privacy implications, of
completing the survey can also help increase responses.