eMarketing: The Essential Guide to Online Marketing

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1. Develop survey question examples for each of the types of survey questions outlined in this section.


2. Evaluate the seven steps to conducting research. What do you think might happen if one of these steps is
   missed or poorly handled? Give an example.

[1] SurveyMonkey, “Smart Survey Design,” June 12,
2008,http://s3.amazonaws.com/SurveyMonkeyFiles/SmartSurvey.pdf (accessed September 29, 2008).