eMarketing: The Essential Guide to Online Marketing
sharon
(sharon)
#1
Saylor URL: http://www.saylor.org/books Saylor.org
18.6 References
Reid Carr, “Qualitative vs. Quantitative Testing,” iMedia Connection, February 17,
Alicia Clegg, “Virtual Worlds Are the Reality,” Marketing Week, July 3,
reality/2061442.article (accessed September 29, 2008).
Matt Foley, “Research Communities vs. Research Panels,” PluggedIN, September 22, 2008, http://
September 29, 2008).
“Guide to the Design of Questionnaires,” University of Leeds Information Systems Services, August
12,
d September 29, 2008).
Neville Hobson, “The GM FastLane Blog—The Poster Child for Executive Blogs,” Neville Hobson,
Lee LeFever, “Interview with Michael Wiley of the GM Fastlane Blog,” Common Craft, February 21,
September 29, 2008).
“Survey Design,” Creative Research Systems, May