Saylor URL: http://www.saylor.org/books Saylor.org
Placement
The customer-centric approach to placement recognizes that you cannot dictate the manner in which
customers find you online: from the search engine and keywords they could use to find your service to the
browser and device they are using when accessing your Web site.
Promotion
The Internet was not created as a marketing tool: it was created to share information. The number of
people accessing the Internet, the amount of time spent online, and the commerce that takes place online
make it an attractive marketing environment.
KEY TAKEAWAYS
- The following are the traditional four Ps of marketing:
- Products and services
- Price
- Placement or distribution
- Promotion
- The following are the new four Ps of marketing, according to Idris Mootee:
- Personalization
- Participation
- Peer-to-peer communities
- Predictive modeling
- Seth Godin argues that marketing is about five elements:
- Data
- Stories
- Products (services)
- Interactions
- Connections
- The growing theme is customer-centric marketing.