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Step 5: Evaluate Strategies
Figure 19.5 SWOT Analysis
After generating strategies, they need to be evaluated against the needs and resources of your
organization. At this stage, it can be useful to follow Humphrey’s SWOT (strengths, weaknesses,
opportunities, and threats) analysis for a full analysis of the strategies generated.
For each strategy, a SWOT analysis reveals the strengths, weaknesses, opportunities, and threats afforded
by a strategy (and of course can be used to evaluate the plan in its entirety).