Saylor URL: http://www.saylor.org/books Saylor.org
SWOT analysis will reveal the feasibility and the attractiveness of the strategies generated. The needs of
the organization include the following:
- Long-term goals
- Short-term objectives
- ROI (return on investment)
The resources of the organization include the following:
- In-house talent and staff
- Budget
- Contracted agencies
Step 6: Implement
You know what you want, and you’ve made a plan for how to get it. Now do it.
Step 7: Track, Analyze, and Optimize
What is eMarketing’s chief advantage over offline marketing? It uses hyperlinks to spread messages. This
means that eMarketing can be tracked, the data can be analyzed, and this can then feed back into the
planning to optimize the marketing strategy.
The Internet allows you to track each tactic on its own, and then intelligent analysis should allow you to
consider how these tactics work together.
KEY TAKEAWAYS
- The seven steps to developing a marketing plan are as follows:
- Know yourself and know your market.
- Perform strategic analysis
- Set marketing objectives
- Generate strategies and tactics for achieving objectives
- Evaluate strategies