eMarketing: The Essential Guide to Online Marketing

Saylor URL: http://www.saylor.org/books Saylor.org

19.6 References

J. Scott Armstrong, “Don’t Do SWOT: A Note on Marketing Planning,” July 31,

2004,http://marketing.wharton.upenn.edu/ideas/pdf/Armstrong/educational_materials/dont_do_

swot3.pdf (accessed November 16, 2008).

Herbert A. Simon, “Designing Organizations for an Information-Rich World,” inComputers,

Communications, and the Public Interest, ed. Martin Greenberger (Baltimore, MD: The Johns

Hopkins Press, 1971), 37–72.