eMarketing: The Essential Guide to Online Marketing

(sharon) #1

Saylor URL: http://www.saylor.org/books Saylor.org



  1. Do you think there is an advantage to a 999-day cookie? Think of a situation in which you might use one.

  2. What is the difference between a lifetime cookie and a lock-in cookie? How do you think lock-in cookies
    affect the commission levels offered by merchants?

  3. Compare tracking in affiliate marketing to that of e-mail and online advertising. What are the similarities?
    The differences?

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