Saylor URL: http://www.saylor.org/books Saylor.org
Figure 4.4
GreasyPalm.co.uk is a cash-back site that is an affiliate.
Affiliate marketing came to the fore as a way for personal Web sites to make money, though this now
forms a small part of the marketing mix. Affiliate marketing does still provide some income for these
Web sites. However, we will focus on those endeavors that are created purely for affiliate marketing.
Content and niche sites are Web sites created around a specific topic, and any products promoted
will carry affiliate tracking. For example, an affiliate might create a site dedicated to digital cameras,
with tips and downloads to help you get the most out of your camera. It could review a number of
different cameras and offer links to purchase those cameras online. All those links will be affiliate
links.
Seasonality is also an important consideration for content sites. Web sites can be created specifically
for Christmas, Mother’s Day, and many more key retail seasons.
