Saylor URL: http://www.saylor.org/books Saylor.org
GoodSearch.com offers a toolbar. Proceeds from affiliate links are shared with charities.
KEY TAKEAWAYS
- Affiliates use a number of means to promote merchants. These include the following:
o Personal Web sites
o Content and niche sites
o E-mail lists
o Loyalty sites that award points, cash back, or charitable donations
o Coupon and promotions sites
o Comparison shopping (see also PPC [pay-per-click] advertising)
o Search affiliates (search arbitrage) - Affiliates will find any means possible to promote offers. Examples may include toolbars or social network
applications. - Affiliate marketing came to the fore as a way for personal Web sites to make money.
- Sites may be developed for certain holidays, as dictated by the seasonality of retail.
EXERCISES
- How can a merchant try to ensure that its own marketing efforts do not overlap with those of the
affiliates? Why would a merchant want to reduce overlap? - Why do you think affiliates promote merchants in so many ways?