Saylor URL: http://www.saylor.org/books Saylor.org
- Affiliates4U forum. http://www.affiliates4u.com
KEY TAKEAWAYS
- All retailers should have a product feed.
- Merchants should have a set of banners that can be placed on affiliate sites.
- Merchants need to consider who will be keeping the tabs on and driving the success of the affiliate
campaign. They may do this in-house or they can outsource. - Merchants and affiliates should keep up with the industry to ensure growth.
EXERCISES
- Why do you think it is important for a merchant to have several different banners and buttons available
to affiliates? - Why do you think it is important for merchants to keep in touch with their affiliates?