Saylor URL: http://www.saylor.org/books Saylor.org
- Cons to affiliate marketing include the following:
o Contracts between affiliates and merchants seldom exist.
o There is little industry regulation.
o Some merchants fear loss of brand control. - Pros to affiliate marketing include the following:
o It’s pay-for-performance marketing, so merchants are only paying for growth.
o The merchant sales force, as well as its branding potential, just got bigger.
o There is a very low barrier to entry for both affiliates and merchants.