Elementary
There is also a direct influence from the constructivism, elementarism and
minimalism movements in the Swiss Style artists. Minimal design is about
removing the unnecessary and emphasizing the necessary; it՚s about a
functional and simple use of fundamental elements of style for the purpose
of the artist՚s objectives.
This principle is one of the core reasons why Swiss Style graphic designers
pay so much attention to type. Typeface is one of the most fundamental
elements of visual communication that is able to deliver the message in a
very precise, clear way.
According to the Swiss movement, adding more elements without fully
exploring the potential of the fundamental ones can be considered a
̒waste՚. As these basic elements, like typography, have so much aesthetic
potential, there՚s rarely a need for other visual graphics elements.