- Which fonts are used most frequently?
- What is the average font size?
- What is the average ratio between the font size of headlines and body
copy? - What is the average line height of body copy?
- What is the average ratio between line height and font size in body
copy? - What is the average ratio between line height and line length in body
copy? - What is the average amount of spacing between paragraphs?
- What is the average ratio of paragraph spacing to line height in body
copy?
10.How are links styled?11.How many characters per line are common in body copy?12.How often are links underlined?13.How often is font replacement (sIFR, etc.) used?We ended up with solid data, which we evaluated and prepared for this
article. Based on the statistics, we have identified several “rules of thumb”
for working with type. Please note that these rules can often, but not
always, be considered best practice.