According to our study, sans-serif fonts are still more popular than serif
fonts for headlines, although they seem to have dropped in popularity in
recent years.
60% of Web sites use sans-serif typefaces for headlines, mostly Arial,
Verdana, Lucida Grande and Helvetica. Among them: CNN, ArsTechnica,
Slate, BBC and NewScientist.
Only 34% of Web sites use a serif typeface for body copy. Among them:
- New York Times,
- Typographica,
- Time,
- AIGA^
- Newsweek.
Most popular typefaces for ...
The most popular serif typefaces for headlines are Georgia (28%) and
Baskerville (4%).
The most popular serif typefaces for body copy are Georgia (32%) and
Times New Roman (4%).
The most popular sans-serif typefaces for headlines are Arial (28%),
Helvetica (20%) and Verdana (8%).
The most popular sans-serif typefaces for body copy are Arial (28%),
Verdana (20%) and Lucida Grande (10%).