MANAGING CHANGE

CLAWSON’S GENERAL CHANGE

PROCESS

CONFIRMING BASELINEBEHAVIOR^

DATA

NEW DATA

NEW

BASELINE

HURT

or

PAIN

Discon-

firming

Data

DENY
DISTORT
DISCOUNT
IGNORE
CURRENT
COMFORT
ZONE

ENTHUSIASM

ENGAGEMENT

LEARNING

SEARCH

FOR

ALTERNATIVES

EXPERIMENT

CONFIRMATION

DISCON-

FIRMING

L

L

L

L

L (^) L
L
L
L
L
ENCOUNTERNEW DATA
© James G. Clawson (^65)