Further reading
Dibb, S., Simkin, S., Pride, W. and Ferrel, O. (2001) Marketing. Concepts and Strategies, 4th
European edn. Houghton Mifflin, New York. SeeChapter 2, The marketing environment.
Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2001) Principles of Marketing, 3rd European
edn. Financial Times/Prentice Hall, Harlow. SeeChapter 4, The marketing environment.
Porter, M. (2001) Strategy and the Internet, Harvard Business Review, March, 62–78. A retrospec-
tive assessment of how the Internet has changed Porter’s model, first proposed in the 1980s.
Timmers, P. (1999) Electronic Commerce Strategies and Models for Business-to-Business Trading.
Wiley, Chichester. Detailed descriptions of different B2B models are available in this book.Web links
A directory of Internet marketing links, including sources for statistics from the Internet
environment, is maintained by Dave Chaffey at http://www.davechaffey.com.
Digests of reports and surveys concerned with e-commerce
1 Digests of published MR data
ClickZ Internet research (www.clickz.com/stats)
Market Research.com (www.marketresearch.com)
MR Web (www.mrweb.co.uk)2 Directories of MR companies
British Market Research Association (www.bmra.org.uk)
Market Research Society (www.mrs.org.uk)
International MR agencies (www.greenbook.org)3 Traditional market research agencies
MORI (www.mori.com/emori)
NOP (www.nopworld.com)
Nielsen (www.nielsen.com)4 Government sources
European government (http://europa.eu.int/comm/eurostat)
OECD (www.oecd.org)
UK government (www.open.gov.uk, http://www.ons.gov.uk)
US government (www.stat-usa.gov)5 Online audience data
Comscore (www.comscore.com)
Hitwise (www.hitwise.com)
Mori (www.mori.com/emori)
Netratings (www.netratings.com)
NOP World (www.nopworld.com)CHAPTER 2· THE INTERNET MICRO-ENVIRONMENT