INMA_A01.QXD

Internet Marketing

Strategy, Implementation and Practice

Visit the Internet Marketing, third editionCompanion Website at

http://www.pearsoned.co.uk/chaffeyto find valuable studentlearning material

including:

 Web links to case study materials, academic articles and examples of

best practice


 Guidance on tools and techniques for effective web sites


 A comprehensive online glossary

INMA_A01.QXD 17/5/06 12:00 Page i