INMA_A01.QXD

(National Geographic (Little) Kids) #1
IMPLICATIONS FOR E-RETAIL MARKETING STRATEGY

Figure 10.8Internet advertising by major industry and retail category
Source: PricewaterhouseCooper (2005)


60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0%
Consumer
related

% of total revenues

51% 49%

Computing

18%
15%

Financial
services

17%
13%

Telecom

1%

7%

Pharma and
Healthcare

5% 5%

Key 2005 Qtr 2 2004 Qtr 2

2005 Q2 vs. 2004 Q2

Internet ad revenues by major industry category*

50.0%

40.0%

30.0%

20.0%

10.0%

0%
Retail

% of consumer revenues

40%

48%

Automotive

16%

22%

Entertainment

15%
10%

Leisure

16%
13%

Packaged goods

6% 7%

Key 2005 Qtr 2 2004 Qtr 2

2005 Q2 vs. 2004 Q2

Internet ad revenues by major consumer category*

* Categories listed represent the top five ranked by revenue, and may not add up to 100 per cent.

Consumer advertiser spend surges in 2005
 Consumer advertisers represented the largest category of Internet and spending, accounting for 51
per cent of 2005 second-quarter revenues, up from 49 per cent reported for the same period in 2004.
 Computing advertisers represented the second-largest category of spending at 15 per cent of 2005
second-quarter revenues, down from the 18 per cent reported in the second quarter of 2004.
 Financial services advertisers represented the third-largest category of spending at 13 per cent of
2005 second-quarter revenues, down from the 17 per cent reported in the same period in 2004.
 Telecom companies accounted for 7 per cent of 2005 second-quarter revenues, up sharply from the
1 per cent reported in the same period in 2004, while Pharmaceutical and Healthcare accounted for
5 per cent of 2005 second-quarter revenues, consistent with the second quarter of 2004.
 Retailed the Consumer-Related categories at 48 per cent, up sharply from the 40 per cent
reported for the second quarter of 2004, followed by Automotive at 22 per cent, Leisure (travel,
hotel and hospitality) at 13 per cent, Entertainment (music, film and TV entertainment) at 10 per
cent, and Packaged goods at 6 per cent.
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