Aaker, D. 182, 225, 226, 228, 503
Abbey National 48, 232
ABC News 140
Abdel-Malek, L. 470
above the fold 514
access platform 120, 514
access portal 90
access provider 514
accessibility 314, 514
accessibility legislation 114, 314, 514
acquisition 514
active server page 514
ActiveX 514
activity category of online retail activities 470
activity segmentation 279
ad creative 514
ad-hoc activity 200
ad impression 393, 514
ad inventory 514
ad networks 395
ad rotation 514
ad serving 391, 514
ad space 514
ad view 514
Adams, C. 419, 420–1
adjust in lifetime value modelling 282
advertisement 514
advertising
buying 395–6
differences between media 354–5
on internet 5, 116, 477
internet tools for 352–3
networks 514
in offline communications 371–2
revenues 477
advertising mix 396
affiliate marketing 388–9, 406
affiliate networks 514
affiliation 504
agents 241, 514
aggregated buying 235, 514
agility 85–6
Agrawal, V. 64, 189, 196, 278, 405, 420
Allegra Strategies 457, 472–3
Allen, E. 217, 219, 238, 239
Alliance and Leicester 187, 416
allowance cost per acquisition 367, 515
Alt tags 316, 515
Amazon 60, 186, 325, 388, 464, 485
on marketing mix 223–4, 236
metrics (case study) 441–6
ambiguous information scheme 327analysis phase 312, 515
analytics tools, selecting 426–0
Anderson, C. 223, 238
animated banner advertisements 515
annual marketing communications objectives 366
Ansoff, H. 16
anti-spam legislation 106
AOL 474
application service provision 501
Archie 515
Argos 471
Armstrong, A. 288–9, 467
Aronson, R. 392, 395
ASDA 473
assurance of web sites 338
asymmetric encryption 132–3, 515
attitudes, shaping 392
attrition rate 423, 515
auction sites 87, 500
auctions 237, 500
audit (external) 515
audit (internal) 515
auditors see site auditors
authentication of contracts 115, 131
see alsosecurity methods
autoresponders 245, 246, 515
availability see security methods
avatar 515
Avon cosmetics 241backbone 27, 515
Baker, W. 231, 234
Bakos, Y. 487
balanced scorecard 172–3, 515
Ballantine, J. 453
bandwidth 310, 515
banner advertisement 395, 515
buying 395
Banting, P.M. 502
bargain hunters 78
Baron, R. 396
barriers to entry, reduced 48
barriers to success 48
Bass Breweries 503
Bauer, R. 460
Bazett, M. 170, 172
behavioural ad targeting 394
behavioural information 102
behavioural loyalty 261, 515
behavioural traits of web users 515
Ben & Jerry’s 468
benchmarking 85, 317Index
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