INDEXdecoding on internet 353
deconstruction 52
decryption 519
dedicated servers 311
deep linking 328, 519
deep navigation 328–9
Deighton, J. 21, 350
Deise, M. 51, 52, 53, 85, 185, 186, 504
Dell, M. 243
Dell computers 243, 471
business model (case study) 179, 182
site performance measurement 418, 426
demand analysis 62, 166, 519
demand analysis for e-commerce 519
demographic characteristics 70–1, 519
demographic environment of B2B marketing 487
denial of service attacks 135–6
Dennis, C. 464, 466, 470, 473
Der Zee, J. 172
design for analysis (DFA) 418, 519
design of web sites see web site design
destination site 86, 362, 391, 519
destination store 519
Deutsche Bank (case study) 265–6
development phase (of site construction) 334, 519
DHL couriers 228
Diamantopoulos, A. 233
Dibb, S. 9, 180
Dichter, E. 373
differential advantage 187, 519
differential channel-proposition 152
differential pricing 231, 519
differentiation strategy 180
in e-CRM 277
diffusion-adoption curve 117
digital audio broadcasting (DAB) radio 129, 519
digital brand 228–9, 519
importance of 229–30
digital cash 519
digital certificates (keys) 132, 519
digital marketing 10, 519
defined 10–11
digital marketing strategies in B2B 504–6
digital media 354–5
investment in 405
digital radio 129–30, 519
digital signatures 132, 519
digital television 519
direct communication 469
direct efficiency gains in B2B marketing 488
direct marketing 372, 519
direct response 519
directed buyer 78
directed information seeker 78, 520
Directgov 496, 497
directories 87, 520Disability and Discrimination Acts (UK, 1995, 1999)
314
disaggregation 52
Disasters Emergency Committee (case study)
359–60
disillusionment in hype cycle 118
disintermediation 25, 54, 240, 520
disruptive technologies 116, 520
distance-selling law 114–15
distribution channels 5, 191, 520
diversification strategy 178–9
Dixon, P. 487
Dixons 471
document review and update 434, 437
Doherty, N.F. 462, 467, 469
domain name 113, 520
domain name registration 113, 309–10, 520
domain name system 520
doorway pages 520
download 520
downstream integration strategy 178
drip irrigation 277, 520
Duffy, D. 259
Durex 239
Durlacher 179, 288
dynamic pricing 236, 453, 520
dynamic web page 28, 520
Dyson, E. 139E-business see electronic business
E-cash 520
E-consultancy 78, 88
on marketing strategy 154, 156, 157, 164–5, 197,
202–3
E-envoys 139
E-fulfillment 500
E-government 13–14, 14, 139, 520
e-mail prompt 401
e-mail sequence 399
E-malls 466
e-marketing see electronic marketing
E-ministers 139
E-procurement 499
e-tailing 187
early adopters 117, 520
early (first) mover advantage 179, 520
EasyJet 186, 187
eBay 325, 485
case study 33–6
economic environment of B2B marketing 487
economic factors 136–8
Economist 12, 47
Edgar, M. 336, 337, 338
eEurope Action Plan 139
effective frequency 393, 520
effectiveness 173, 419, 520
efficiency 173, 419, 520INMA_Z02.QXD 17/5/06 4:25 pm Page 538