INMA_A01.QXD

INDEX

Finn, A. 464

Firefox 314

firewall 135, 521

First-e 48

first-party cookies 110, 521

Fisher, A. 136

Fjermestad, J. 217, 219, 238, 239

Fletcher, K. 102

flow 327, 521

focus groups 431, 432, 521

focusing the effort 200

Fogg, B. 325

Foresight (2001) 471

form 521

formalisation 200

Forrester Research 170, 336

forward auctions 235, 521

4G 125

frame 521

frames 331, 332

Frazier, G. 240

frequency analysis in LTV 283

frequently asked questions (FAQs) 245

Friedman, L. 195, 421

Furey, T. 195, 421

Gabbott, M. 225

Galbraith, R. 336

Garino, J. 191, 202

Gartner 118–19

Gates, B. 485

Gattiker, U.E. 496

general packet radio services (GPRS) 314, 522

Gestetner 239

Ghosh, S. 217, 220

Gilly, M. 460

Gladwell, M. 221–2

GlaxoSmithKline (case study) 237

Gleisser, G. 332, 334

global (generic) top-level domain names (gLLTD)

27, 522

globalisation 136, 137–8, 522

Godell, L. 123–4

Godin, S. 268–9, 401

Goldenberg, D. 491

Google 21, 87, 485, 492

gopher 522

government markets in B2B 494

government-to- business (G2B) 13

government-to-consumer (G2C) 13

government-to-government (G2G) 13

graphic design 326–7, 522

and SEO 381

graphics editors 335

graphics Interchange format (GIF) 30, 522

Gregory, K. 137

Grehan, M. 384

Gronhaug, K. 461

Grossnickle, J. 71, 432

Grove, A. 179

Guardian 100, 101, 123

Gulati, R. 191, 202

hacker 463, 522

Hagel, J. III 88, 287–9, 467

Halinen, K. 269

Hamill, J. 137

hard launch 309

Harridge-March, S. 217

Hasan, H. 172–3

Hewitt, D. 474, 501

Hewlett-Packard 416, 417

high-tech company employee benefit schemes (case

study) 491–2

hit 424, 522

Hofacker, C. 333

Hoffman, D.L. 12, 22, 327, 453, 487

on interactive marketing 352, 353, 393, 405

home page 362, 522

horizontal portal 90

Horton, S. 328

house list 106, 398, 522

Hughes, A. 363

hunter 79

hurdle rate analysis in LTV 284

hybrid information scheme 327

hygiebe factors 48

hype cycle 118–19, 522

hyperlink 522

Hypertext Mark-up Language (HTML) 28–9, 522

editors 335

and SEA 380

Hypertext Transfer Protocol (HTTP) 522

i-mode 124

IAB 6

Iceland 463

identification in customer management 268, 277

identity theft 101, 522

iMediaConnection 393

in-sourcing 154

inbound customer contact strategies 400, 522

inbound e-mail 522

managing 400

inbound e-mail marketing 397

inbound internet-based communications 23, 522

incidental offline advertising 371, 522

Independent Media in Retail Group (IMRG) 471

indirect efficiency gains in B2B marketing 488

individualisation 22–3

in customer management 268

industrial markets in B2B 494

industry restructuring 25

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