INDEXspider 87, 376, 530
splash page 530
sponsorship 530
Srinivasan, S. 461
stage models 16
stages in web site development 530
stakeholders 307
star alliance model 243
static web page 27, 530
STEP 530
Sterne, A. 332
Sterne, J. 288, 317, 419
stickiness 422
stickiness factor 222
Stone, M. 264
Stone, R. 461
storyboarding 321, 530
strategic analysis 160, 530
strategic data, collecting 427
strategic focus in retailing 464
strategic goal setting 168–74
balanced scorecard 172–3
frameworks for 172–4
online revenue contribution 170
performance drivers 173–4
SMART objectives 170–2
strategic positioning 530
strategic windows 158
strategy formulation 174–204, 530
business and revenue strategies 179–80
diversification 178–9
internal structures 199–202
market development 177
market penetration 176–7
marketplace structure, changes 193
multi-channel communication strategy 194–6
multi-channel distribution strategy 191–3
online communications mix 196–7
organisational capabilities 197–204
positioning and differentiation strategy 185–90
product development 177
target marketing strategy 180–5
technological integration 193
strategy implementation 204–7
online lifecycle management grid 205–7
project assessment 204–5
strategy process model 157, 530
streaming media 30, 530
style guide 530
style preference of customers 184
Styler, A. 78, 79
subject access request 105, 530
subjective visionary strategy 159
substitute products and services 48–9
Sullivan, U. 56, 194
superstitials 530
supplier-facing applications 496suppliers 86
surfer 530
Svennevig, M. 10, 127
Sviokla, J. 50, 57, 218, 493
SWOT analysis 167–8
symmetric encryption 132, 530tactical data, collecting 427
tag-based measurement 429
tagging 405, 530
Tang, T. 491
tangibles in service quality 336
Tapp, A. 358
Tapscott, D. 485
target marketing strategy 180–5, 530
in e-CRM 263
stages 181
target-profit pricing 234–5
targeting (through banner advertisers) 530
targetted e-mail marketing 399
tax jurisdiction 140–1
taxation 140–1
technological environment of B2B marketing 488
technological factors 116–36
alternative technologies 120–5
mobile access 120–1
technological integration 193
technology convergence 121, 530
technology triggers 118
telemarketing using the internet 530
telnet 530
template see site design template
Teo, T. 505
Tesco.com 463, 472–3
case study 207–9
test web site 531
testing content 531
testing phase 334, 531
text editors 335
third-party cookies 110, 531
third-party newsletters 398
Thomas, J. 56, 194
Tibbits, H. 172–3
Timmers, P. 52, 59, 499
tipping point 221, 531
Tjan, A. 205
Tofler, A. 219
tone preference of customers 184
touch marketing funnel approach 184–5
tracker 79
Trade and Industry, Department of 72, 73, 495
trademark 116, 531
trading partnerships in B2B 503–4
trading relationships in B2B 502
traffic-building campaign 363, 366, 373, 531
transaction data in CRM 264
transaction log file 28, 531
transactional e-commerce site 14, 51INMA_Z02.QXD 17/5/06 4:25 pm Page 548