INMA_A01.QXD

INDEX

transactional excellence 186

transactional sites 14–16

transactions

commercial arrangements 58–61

enabling 58–61

Transfer Control Protocol/Internet Protocol

(TCP/IP) 531

transparency in B2B marketing 486

Transversal 337

Trocchia, P. 302, 336

Trott, P. 118

trust 460–1

trusted feed 383–4, 406

trusted third parties (TTP) 531

Tynan, C. 269

Tzong-Ru, L. 489

undercounting 429

undirected information seeker 78, 531

Uniform Resource Locator (URL) 27, 531

unique visitors 424, 531

unsubscripe 531

up-sell 267

up-selling 531

upload 531

upstream integration strategy 178

URL strategy 362, 531

usability 312, 531

usability/user testing 313, 531

usenet newsgroup 531

user-centred design 312, 323, 531

user experience, designing 322–34

customer-oriented content, developing 323–4

design, elements of 324

marketing-led design 324

structure of 324–34

user journey 531

user session 531

users’ requirements, researching 312–22

accessibility 314–16

competitors’ web sites, reviewing 317–18

information architecture, designing 318–22

localisation 317

usability 312–14

validation 531

value alliance model 243

value chain 49, 472, 531

analysis 49–53

external 52–3

restructuring 51–2

value creation 49–53

value networks 52–3, 531

value proposition of site 531

van Doren, D. 80, 365

van Duyne, D. 285

Van Tassel, S. 465

Varianini, V. 166, 188, 196, 404

Vaturi, D. 166, 188, 196, 404

Venkatraman, N. 59

Verdict Research 452, 471

vertical integration 243

vertical portal 90

vertical portals 531

Victor Chandler 140

Victoria Wine 466

view see page impression

viewthrough 393

viral marketing 112, 400–2, 532

strengths and weaknesses 406

viral referral 532

Virgin radio (case study) 130

Virgin Wines 188

virtual cash see digital cash

virtual channels 467

virtual community 288–9, 532

virtual mail 532

virtual marketplace 88

virtual merchants 532

virtual organisation 242–3, 532

virtual private network 133, 532

virtual value chain 50

virtualisation 242, 532

visibility in B2B marketing 486

visit 529

Vlosky, R. 32

Volkswagen 469

Volvo (case study) 127

walled garden 532

Wanadoo 390

Ward, S. 102

Waterman, R.H. 197

Watson, A. 472, 504, 505

web 2.0 concept 30–2, 532

web accessibility 532

web addresses 532

web analytics 22, 416, 532

Web Analytics Association 416

web application protocol (WAP) 532

web browser 27, 532

web callback service 245, 363, 516

web classification 319

web-facilitated e-mail 401

web logs 221

web pages

content 28

planning 304

web radio 129, 532

web response 318

web response model 363, 532

web self-service 264, 532

web servers 27, 532

web site

announcements 529

auditors 395, 529

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