References
Ansoff, H. (1957) Strategies for diversification, Harvard Business Review, September–October,
113–24.
BBC (2005) eBay’s 10-year rise to world fame. Robert Plummer story from BBC News,
2 September. http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/4207510.stm. Published:
2005/09/02.
Business Week(2005) The Power of Us. Mass collaboration on the Internet is shaking up busi-
ness. Feature, June 20, 2005. http://www.businessweek.com/magazine/content/05_25/
63938601.htm
Chaffey, D. (2006) E-Business and E-Commerce Management, 3rd edn. Financial Times/Prentice
Hall, Harlow.
Deighton, J. (1996) The future of interactive marketing, Harvard Business Review,
November–December, 151–62.
Dibb, S., Simkin, S., Pride, W. and Ferrell, O. (2001) Marketing. Concepts and Strategies, 4th
European edn. Houghton Mifflin, New York. SeeChapter 1, An overview of the marketing
concept.
Economist(2000) E-commerce survey. Define and sell, pp. 6–12. Economist supplement, 26
February.
EIAA (2005) European Advertising Association. European media research, October 2004.
Research conducted by Millward Brown. Published at http://www.eiaa.netin 2005.
Hoffman, D.L. and Novak, T.P. (1996) Marketing in hypermedia computer-mediated environ-
ments: conceptual foundations, Journal of Marketing, 60 (July), 50–68.
IAB (2005) Internet Advertising Bureau. Bi-annual advertising spend study conducted with
PricewaterhouseCoopers. Published at http://www.iabuk.net.
Kiani, G. (1998) Marketing opportunities in the digital world, Internet Research: Electronic
Networking Applications and Policy, 8(2), 185–94.
McDonald, M. and Wilson, H. (1999) E-Marketing: Improving Marketing Effectiveness in a Digital
World. Financial Times/Prentice Hall, Harlow.
O’Reilly, T. (2005) What Is Web 2? Design Patterns and Business Models for the Next
Generation of Software. Web article, 30 September. O’Reilly Publishing, Sebastopol, CA.
SEC (2005) United States Securities and Exchange Commission submission Form 10-K. eBay
submission for the fiscal year ended December 31, 2004.
Seybold, P. (1999) Customers.com. Century Business Books, Random House, London.
Smith, P.R. and Chaffey, D. (2005) E-Marketing Excellence – at the Heart of EBusiness, 2nd edn.
Butterworth Heinemann, Oxford.
Svennivig, M. (2004) The interactive viewer: reality or myth? Interactive Marketing, 6(2),
151–64.
Vlosky, R., Fontenot, R. and Blalock, L. (2000) Extranets: impacts on business relationships,
Journal of Business and Industrial Marketing, 15(6), 438–57.
Further reading
Deighton, J. (1996) The future of interactive marketing, Harvard Business Review,
November–December, 151–62. One of the earliest articles to elucidate the significance of
the Internet for marketers. Readable.
Hoffman, D.L. and Novak, T.P. (1997) A new marketing paradigm for electronic commerce,
The Information Society, Special issue on electronic commerce, 13 (Jan.–Mar.), 43–54. This
was the seminal paper on Internet marketing when it was published, and is still essential
reading for its discussion of concepts. Available online at Vanderbilt University
(http://ecommerce.vanderbilt.edu/papers.html).
Smith, P.R. and Chaffey, D. (2005) E-Marketing Excellence: at the Heart of EBusiness, 2nd edn.
Butterworth Heinemann, Oxford. Chapter 1 gives more details on the benefits of Internet
marketing.
FURTHER READING