Maximum PC - USA (2019-07)

(Antfer) #1

Intel is feeling the squeeze from


its ARM rivals, says Matt Hanson


For perhaps too long, Intel dominated the CPU market
for Windows laptops and PCs. If you were buying or
building a new computer, you’d almost certainly be
slotting an Intel chip into the motherboard. But one company
having such dominance isn’t a good thing. It restricts choice for
consumers, and the market leader can get complacent.
Things are changing, however. A resurgent AMD is bringing
the heat back to Intel with its Ryzen and Threadripper CPUs, and
we’re also seeing the rise of non-x86 ARM processors. Usually
found in mobile and embedded devices, a new generation of
ARM processors is now powering laptops, lead by Qualcomm.
With the likes of Microsoft and Lenovo supporting this new
breed of laptop, it looks like the way we use those devices could
change forever, and Intel needs to adapt—or die.

Qualcomm


and the


rise of


non-x86


WindoWs


maximumpc.com aug 2019 MAXIMUMPC 45

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