11 See G. Crossick and S. Jaumain, eds, Cathedrals of Consumption: The European Department
Store, 1850 – 1939 (Aldershot, 1999 ).
12 Ibid.
13 W. R. Leach, ‘Transformations in a Culture of Consumption: Women and Department
Stores, 1890 – 1925 ’, in The Journal of American History,lxxi/ 2 , (September 1984 ), p. 323.
14 Ibid., p. 328 – 9.
15 R. Laermans, ‘Learning to Consume: Early Department Stores and the Shaping of Modern
Consumer Culture ( 1860 – 1914 )’, in Theory, Culture and Society, x/ 4 (November 1993 ),
pp. 79 – 102.
16 Crossick and Jaumain, Cathedrals of Consumption, p. 321.
17 See M. F. Friedman, Selling Good Design: Promoting the Early Modern Interior (New York,
2003 ).
18 Ibid., pp. 6 – 7.
19 Quoted by Donald Albrecht on http://www.russelwrightcenter.org/russelwright.html (accessed
15 September 2007 ).
20 E. O. Burdg, The Manual of Show Window Backgrounds for Mercantile Display (Chicago,
il, 1925 ), p. 175.
21 Ibid., p. 171.
22 See history.sandiego.edu/gen/soc/shoppingcenter.html. (accessed 8 February 2008 )
23 Ryan, The Ideal Home Through the Twentieth Century.
24 Walter Benjamin, The Arcades Project, trans. H. Eiland and K. McLaughlin (Cambridge, ma
and London, 2004 ), p. 7.
25 See R. C. Post, ed., 1876 : A Centennial Exhibition(Washington, dc, 1976 ).
26 J. Aynsley, ‘Displaying Designs for the Interior in Europe and America, 1850 – 1950 ’ in
Imagined Interiors: Representing the Domestic Interior since the Renaissance, ed. J. Aynsley
and C. Grant (London, 2006 ), p. 192.
27 Private e-mail from Eric Anderson to the author, 13 December 2006.
28 See http://www.morrissociety.org/writings.html (accessed 8 February 2008 )
29 R. Houze, ‘National Internationalism: Reactions to Austrian and Hungarian Decorative at
the 1900 Paris Exposition Universell’ in Studies in the Decorative Arts, xii/ 1 (Fall/Winter
2004 / 5 ), p. 75.
30 T. G r o n b e r g , Designs on Modernity: Exhibiting the City in 1920 s Paris (Manchester, 1998 , p. 13.
31 Ryan, The Ideal Home Through the Twentieth Century.
32 P. Greenhalgh, ‘The Style and the Age’ in Art Nouveau 1890 – 1914 , ed. P. Greenhalgh
(London, 2000 ).
33 The Architect and Building News, 27 September 1946 , pp. 193 – 4.
34 Aynsley, ‘Displaying Designs for the Interior in Europe and America, 1850 – 1950 ’, p. 197.
35 N. Harris, ‘The Drama of Consumer Desire’, in O. Mayr and R. C. Post, Yankee Enterprise
(Washington, dc, 1981 ), p. 186. As Neil Harris has written, ‘Film’s influence on consumer
products, however subtle and complex, was probably as important as its provision of a
new set of celebrities... the objects redeemed by the camera ran the gamut from expensive
playthings, traditional objects of luxury, to the ordinary appliances of everyday life.
The presence of a certain style of clothing, a set of furniture, an interior décor, in a major
film, could touch off considerable public demand.’
36 L. Ray, ‘Achieving Eighteenth-Century Luxury with Modern Comfort’, in Arts and Decoration
(January 1938 ), p. 35.
37 A. Massey, Hollywood Beyond the Screen: Design and Material Culture (Oxford and New York,
2000 ), p. 67. 217213_240_Modern_End:Layout 1 30/5/08 18:34 Page 217