Gordon) used live catwalk shows, the theatrical stage had been the only
place where couturiers could display their wares on live models. Like
Worth, de Wolfe mixed with America’s aristocracy and new rich; like him
she opened a showroom; she also socialized with artists so that their
image would rub off on to her; and, like Worth, she presented herself82 as a brand. That last commercial strategy was especially apparent in the
Elsie de Wolfe in a couture dress, c. 1900.