David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

(Darren Dugan) #1

connection work. It wasn’t easy. Poland
in the 1960s was a mess. It was a
Communist country. It had none of the
infrastructure or machinery or trained
workforce or legal protections of a
Western country. But Kamprad pulled it
off. “He is a micromanager,” says
Anders Åslund, a fellow at the Peterson
Institute for International Economics.
“That’s why he succeeded where others
failed. He went out to these unpleasant
places, and made sure things worked.
He’s this extremely stubborn character.”
That’s conscientiousness.
But what is the most striking fact
about Kamprad’s decision? It’s the year
he went to Poland: 1961. The Berlin
Wall was going up. The Cold War was

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