1.
When Vivek Ranadivé decided to coach
his daughter Anjali’s basketball team, he
settled on two principles. The first was
that he would never raise his voice. This
was National Junior Basketball—the
Little League of basketball. The team
was made up mostly of twelve-year-
olds, and twelve-year-olds, he knew
from experience, did not respond well to
shouting. He would conduct business on
the basketball court, he decided, the
same way he conducted business at his
software firm. He would speak calmly
and softly, and he would persuade the
girls of the wisdom of his approach with