The gravitational pull of Amazon Prime Day is so
strong on shoppers it’s benefiting other retailers
as well, according to an early analysis from a key
data group.
Large retailers that generated annual revenue of
at least a billion dollars, enjoyed a 64% increase
in online sales compared with an average
period, according to Adobe Analytics, which
measures 80 of the top 100 retailers on the web
in the U.S. That compares to last year’s 54%.
In addition, niche retailers, those with annual
revenue of less than $5 million, had a 30%
increase in online sales.
Amazon’s fifth annual Prime Day, which this
year began Monday afternoon, was created to
drum up sales during sluggish summer months
and sign up more users for the company’s
membership program.
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