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HAIRDRESSERS AGAINST AIDS PROGRAM CONTINUES
ITS EXPANSION, BEING NOW DEVELOPED IN CLOSE TO
40 COUNTRIES ON FIVE CONTINENTS AND COUNTING
MORE THAN 1,5 MILLION INVOLVED HAIRDRESSERS
PLAYING AN ACTIVE ROLE IN THE PREVENTION
OF HIV/AIDS. IN 2012, THE PROGRAM OF L’ORÉAL
FOUNDATION IN PARTNERSHIP WITH UNESCO REIN-
FORCES ITS COMMITMENT THROUGH A WORLDWIDE
CAMPAIGN VIA SOCIAL MEDIA TO REACH YOUTH.
Hairdressers Against Aids is an awareness campaign sup-
ported by the profession around the world which demons-
trates the important role that hairdressers can have
among their community as explained by An Verhulst-Santos,
Worldwide President, L’Oréal Professional Product
division:
"The important role the hairdresser plays in all lives, par-
ticularly in women’s lives is a privilege position to deal
with very personal and intimate topics like HIV/AIDS. Hair-
dressers often spend several hours with their clients and
this relationship can be a very personal one, making the
hairdressing salon a genuine location of social and human
interaction. Through training that is brief, clear, innovative
and without due pressures, this programme provides hair-
dressers with information that is accurate and useful on
HIV and AIDS. For an issue like HIV/AIDS, we must be able
to count on the power of words, a power available to each
and every one of us, because the really essential point is
to talk about it."
HAIRDRESSERS AGAINST AIDS PROGRAM CONTINUES
ITS EXPANSION, BEING NOW DEVELOPED IN CLOSE TO
40 COUNTRIES ON FIVE CONTINENTS AND COUNTING
MORE THAN 1,5 MILLION INVOLVED HAIRDRESSERS
PLAYING AN ACTIVE ROLE IN THE PREVENTION
OF HIV/AIDS. IN 2012, THE PROGRAM OF L’ORÉAL
FOUNDATION IN PARTNERSHIP WITH UNESCO REIN-
FORCES ITS COMMITMENT THROUGH A WORLDWIDE
CAMPAIGN VIA SOCIAL MEDIA TO REACH YOUTH.
Hairdressers Against Aids is an awareness campaign sup-
ported by the profession around the world which demons-
trates the important role that hairdressers can have
among their community as explained by An Verhulst-Santos,
Worldwide President, L’Oréal Professional Product
division:
"The important role the hairdresser plays in all lives, par-
ticularly in women’s lives is a privilege position to deal
with very personal and intimate topics like HIV/AIDS. Hair-
dressers often spend several hours with their clients and
this relationship can be a very personal one, making the
hairdressing salon a genuine location of social and human
interaction. Through training that is brief, clear, innovative
and without due pressures, this programme provides hair-
dressers with information that is accurate and useful on
HIV and AIDS. For an issue like HIV/AIDS, we must be able
to count on the power of words, a power available to each
and every one of us, because the really essential point is
to talk about it."
HAIRDRESSERS AGAINST AIDS PROGRAM CONTINUES
ITS EXPANSION, BEING NOW DEVELOPED IN CLOSE TO
40 COUNTRIES ON FIVE CONTINENTS AND COUNTING
MORE THAN 1,5 MILLION INVOLVED HAIRDRESSERS
PLAYING AN ACTIVE ROLE IN THE PREVENTION
OF HIV/AIDS. IN 2012, THE PROGRAM OF L’ORÉAL
FOUNDATION IN PARTNERSHIP WITH UNESCO REIN-
FORCES ITS COMMITMENT THROUGH A WORLDWIDE
CAMPAIGN VIA SOCIAL MEDIA TO REACH YOUTH.
Hairdressers Against Aids is an awareness campaign sup-
ported by the profession around the world which demons-
trates the important role that hairdressers can have
among their community as explained by An Verhulst-Santos,
Worldwide President, L’Oréal Professional Product
division:
"The important role the hairdresser plays in all lives, par-
ticularly in women’s lives is a privilege position to deal
with very personal and intimate topics like HIV/AIDS. Hair-
dressers often spend several hours with their clients and
this relationship can be a very personal one, making the
hairdressing salon a genuine location of social and human
interaction. Through training that is brief, clear, innovative
and without due pressures, this programme provides hair-
dressers with information that is accurate and useful on
HIV and AIDS. For an issue like HIV/AIDS, we must be able
to count on the power of words, a power available to each
and every one of us, because the really essential point is
to talk about it."
Hairdressers Against AIDS goal is to alert the public to the
risks of HIV/AIDS, while also working to fight against the
negative behavior and stigmas associated with the disease.
In addition to providing professional services, a hairdresser
often acts as a confidant, offering a listening ear to salon
clients. Through these initiatives and interactive tools, the
program encourages the community of participating hair-
dressers to use their power of voice to spread the word
about prevention. Here are some examples of their involve-
ment around the world: hairdressers have used their skills,
their power and their voice to support public awareness on
HIV/AIDS, showcasing their very strong social commitment
to this cause.
Held annually, STYLE AID aims to raise awareness
and support the vital programs dedicated to people
living with and affected by HIV/AIDS. Through Hairdressers
Against AIDS program, the L’Oréal Professional
Products Division showed their support by supplying
the teams of backstage stylists (close to 50), thus
contributing to raise money for Style AID
In South Africawhere 5.6 Million people live
with HIV including 1.9 million children,
the focus in 2012 was education. Educators and Hair-
dressers playing an active role of ambassadors
attended an intensive HIV/AIDS training to be
certified as Peer HIV/ AID trainers.
Very involved in the Program for several
years,BrazilianHairdressers took part in the
2012 awareness campaign in professional fairs and
also, by contributing with local celebrities to the the
annual Hairdressers Against Aids calendar , developed
this year with the collaboration of Harcourt studio
and Alliance Française.
On December 1st L’Oréal Russiasupported
the event of dance4life, which was a concert
with education angle. L’Oréal installed its ‘Hairdres-
sers Against AIDS’ corner, where 10 hairdressers
created different hairstyles for girls using a tress of
red hair.
On December 1st 2012, in conjunction with
World AIDS Day, many Lebanesehairdres-
sers responded to the Hairdressers Against AIDS call
to relay a message of prevention with their teams and
their customers. A strong mobilization on top of
fundraising activities with the "ColoRED" association
organized on September under the theme ”it is time
to be Positively United for a Positive Cause”.
For the launch of the program in Swedenon
December 1st , 9 of best Swedish hairdressers
performed a cut-a-thon with some local celebrities
and media in the L’Oréal Academy which was booked
all day : it enabled to raise donation for the local NGO
“Let’s talk HIV”.
In India, thanks to Hairdressers Against Aids
program, L’Oréal have been at the forefront
in imparting awareness against HIV/AIDS. More than
50,835 people were trained this year in our educational
workshops which included training on AIDS
awareness. Currently, it is estimated that around 2.4
million people are living with HIV in India; it is the
third country in the world in terms of greatest number
of people living with HIV.
http://www.hairdressersagainstaids.com