Virtual Typography

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Job:01212 Title: Basics typography (AVA)
1st Proof Page:10 5

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104—105


Tomato was founded in 1991 as a collective of artists, designers,
musicians and writers. A commission to produce the music,
titles and closing sequence for the fi lm Trainspotting in 1996 put
them fi rmly on the map of the international graphic design scene.
Jason Kedgley and Dylan Kendle animated textures of lines
that simultaneously symbolise the passing of train coaches and
the tracks of needles on human skin. Their motion graphic also
symbolises the intertwining of the protaganists’ stories.

The animation was originally created in Macromedia Director,
a multimedia design software, and printed frame by frame before
being copied with a thermographic fax. Each fax frame was
then ‘rostrummed’ sequentially, which produced the right look
and texture, but did not provide consistent results. This affected
legibility of the type and also made frame registration impossible.
So Kedgley and Kendle abandoned their fi rst attempt and decided
to recreate the animation in an online suite. But the brown and
cream colouring of the visuals that was meant to hint at heroin
consumption got lost in transition to digital. The remnants of the
fi rst approach can be seen in these character cards (shown at the
end of the fi lm as thermofacsimiles of photographs).

Trainspotting – Tomato

Job:01212 Title: Basics typography (AVA)
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