Virtual Typography

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Job:01212 Title: Basics typography (AVA)

1st Proof Page:10 7

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106—107

Profi le – Why Not Associates

This design group was founded by Andrew Altmann,

David Ellis and Howard Greenhalgh in London in 1987.

Their television title sequence Profi le illustrates well how

motion graphics allow for the delay of the communication

of text, because they intensify the visual tension that keeps

viewers in suspense. The animation, produced for BBC4

in 2002, uses the rotary motion of typographic fragments

to achieve its visually intriguing effect. The time-based

disposition of typographic elements was achieved through

the use of a fi lter in Adobe After Effects. Visual effects,

which are part of the software used, are always restricted

by the number of parameters the software application has

to offer. They are also likely to be copied by other designers.

Nevertheless this example retains its remarkable quality.

Job:01212 Title: Basics typography (AVA)

1st Proof Page:10 7

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