Virtual Typography

6.2

6

Job:01212 Title: Basics typography (AVA)

2nd Proof Page:14 0

001-184 01212_C1.indd 140001-184 01212_C1.indd 140 1/16/09 11:57:33 AM1/16/09 11:57:33 AM

The signifi cance of ambiguity: 6.2 Time-based ambiguity

6.1 The medium and the message 6.3 Ambiguity and memory

Time-based ambiguity

Job:01212 Title: Basics typography (AVA)

2nd Proof Page:14 0

001-184 01212_C1.indd 140001-184 01212_C1.indd 140 1/16/09 11:57:33 AM1/16/09 11:57:33 AM