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Job:01212 Title: Basics typography (AVA)
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Page numbers in italics denote illustrations.8vo design group 88–91Abedini, Reza 58–9
accessibility of work 182
aesthetics 169
ambiguity 50, 134–69
Amnesty International 83
Apollinaire, Guillaume 13–14, 15–16
Apple computers 78, 87
art vs design 148–9
Audi advert 146–7Bauhaus 26–9
Bauhaus school design 143
BBC Sports Personality 108–9
beliefs, ethical 180
Beowolf font 96, 97
Bergson, Henry 130–1
Blackpool climbing towers 111
Blokland, Erik van 96, 97
Bouma theory 118–19, 122
Brakhage, Stan 102–3
Brody, Neville 92, 94–5, 153Carson, David 98, 99
Cattel, James 118
Chain Reaction (Lozano) 54 , 55
Channel 4 brand campaign 70–2, 73
Chermayeff, Ivan 79–83
Cho, Peter 113
classifi cation process 56–7, 62
clients, choosing 180
Clock (Postma) 126–7
coded typography 112–15
codes 136–9
cognition of data 56, 62
communication design 54–75
concrete poetry 30–3
consecutive image relations 64–5
constructivism 24–5, 27
Cooper, Kyle 100 , 101
creativity vs technology 81
Croydon development exhibition 142
Cubico Stencil typeface 34 , 35
‘cult of the scratchy’ 98–103Dada 18–21, 62–3, 84
data pollution 157
De Stijl 26–9, 63
decoding information 57, 62, 139
see also reading delayed
communication 69
Deleuze, Gilles 64design vs art 148–9
di Sciullo, Pierre 144–5
digital displays 158 , 159
digital technology 76–115, 166–7
dot matrix printers 78, 93
Dream On (Underware) 150–1
dromology 161Emigre magazine 87
emotional stimulation 98
epistemology 60
error rates, word recognition 119
ethics 177–83
European typography trends 88–95
eye movements 122–3The Face magazine 153
FF... see Fuse Fonts
Field, Adam 128
fi lm title sequences 100–3, 101, 105 , 154–5
fi xation spans, eye movements 122–3
Fontographer software 96
Foraker, Brett 70–2, 73, 74–5
foveal recognition 118, 120
Fukuda, Shigeo 139
functionalism 28
Fuse Fonts 92, 93–5
Fuse magazine 92, 95
futurism 22–3, 27Gan, Alexei 24
Gastel, Mikon Van 154 , 155
Geismar, Tom 79–83
Gomringer, Eugen 32
graffi ti 182–3
graphic designer role 77
greeking 42
Greiman, April 85
Greyworld group 160 , 161
Gropius, Walter 27
Gutenberg, Johannes 13Haban, Zlatko 143
Haçienda nightclub posters 88–9
Hampshire Press 79
hard coding 112
Haslam, Andrew 168
Heim, Michael 157
HeiWid 43
Helfand, Jessica 130
Hillner, Matthias 143
Horizons series 37–8
Husserl, Edmund 129
Husslein, Simon 133
hypertext 69hypothesis testing 117, 123Il pleut (Apollinaire) 15
images
text borderline 50–3
use of 8–9
Imaginary Forces 100 , 101, 113 , 154–5
immediacy 159
industrialism 22, 27
information 54–75, 136–7, 157
see also codes
information design 54
information landscapes 42–9
information overload 8–9, 35, 156–61, 168
intelligent guesswork 123
intelligibility 62–3
Internet typography 104
interpretation 9, 124–9, 149, 152
see also meaning
Iser, Wolfgang 124–5Johnston, Simon 89kinetic typography 36–9
Kitching, Alan 23legibility 50, 51, 76 , 77
see also reading
legislation 178, 183
letter recognition 120–2, 146–7
LettError project 96, 97
Lewis, Jason 164–5
Licko, Zuzana 86
logotypes 39
Loss of Love display 167
Lozano, David 54 , 55McLuhan, Marshall 57
Maeda, John 112, 114–15
Marinetti, Filippo Tommaso 22
Massachusetts Institute of Technology
(MIT) 42
materials, choosing 181
Matrix font (Licko) 86
meaning 136–7, 148–9, 157, 168
see also interpretation
media and message 136–7
memory 148–55
Mesmer, Franz Anton 163
message and media 136–7
Metro Typographers advert 80 , 81
Meyjes, Menno 87
The Millennium Project 46–7
MIT (Massachusetts Institute of
Technology) 42Index
Job:01212 Title: Basics typography (AVA)
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